“Everything we do for our children has an impact on later life”. Based on this conviction NUK has been dedicating itself for years now to developing products that support and promote the healthy development of your child – consistently and in the long term. More than 60 years ago, the orthodontist Prof. Dr. Dr. Balters and the dentist Dr. med. Dent. Muller developed the first natural and orthodontic soother fashioned on the shape of the mothers nipple during breastfeeding. NUK soothers have been designed to simulate mothers nipple during breastfeeding and thus to optimally fit baby’s oral cavity. They satisfy the natural sucking desire and train the muscles of the jaw which plays an essential role in learning to eat and to speak later on.
The NUK air system ensures that air can escape through the baglet – thus allowing it to stay soft and malleable. All NUK products are based on this principle of promoting healthy oral and overall development. This gives parents all over the world that secure feeling of doing the right thing – right from the start. Most South African Orthodontists recommend NUK before any other brand (Source: Oct 2012, Qualitative Market Research Consultants).
Following the publication of new legislation R. 991 in December 2012, NUK is prohibited from specific communication on teats, bottles and drinking cups for toddlers under 36 months. A copy of this legislation is available here.
Understanding life – what does that actually mean? At NUK, it means keeping in close contact with experts who are important for the healthy development of a new life: midwives, doctors, nutritionists and, of course, you the parents. We have copied the best ideas from nature: e.g. as a model for the typical shape of our soothers which resembles a mother´s nipple during breastfeeding.
They have only just been born and already they are trying to tell us what they need: babies. We would like to understand what babies require right from day one. The needs of three month old infants are different to those of eight month old babies who are battling with their first tooth. Only if we examine and completely understand every stage of development can we always come up with the right solutions for babies and children. Our products build upon each other and grow with your child – from birth to kindergarten.
Children turn everything on its head. And new parents have thousands of new questions. We know this and want to help parents in their new role. With products, which help children’s healthy development and make the everyday lives of mothers and fathers easier. With helpful services. And with downloads, which provide information and entertainment for you. On our “Advice” and “Help” pages, you can find everything ordered according to life stage, as well as interviews with experts, where midwives, doctors and nutritionists answer your frequently asked questions. Do you personally have a question or a suggestion? Then give us a call or write us an email! Our contact details can be found at the bottom of every page on the NUK website.
From the first idea until the finished NUK product we take our time. How does this idea become the perfect solution for babies and mothers? It is midwives, paediatricians, dentists, nutritionists and, of course, parents who predominantly know all about the needs of babies and children. We use their knowledge and experience when we are devising new products and services or want to improve existing ones. Our Quality Control ensures that NUK products arrive on the baby shelfves in exactly the same high quality, for which NUK has been known for 60 years.
Nature gives us the best tips and ideas for the development of our products. And we pay close attention: e.g. 60 years ago we discovered that a mother´s nipple fits a baby´s mouth perfectly while breastfeeding – and using this as a model, we developed the first asymmetric soother. It is orthodontically-shaped, helps the development of the whole mouth and helps prevent crooked teeth and the bad positioning of the jaw. So soothers calm not only babies but their parents as well.